Pokémon GO: Changing our lives, for better or worse
It was a summer of gaming hits and the biggest hit by far was Pokémon GO. The game went gangbusters on mobile devices everywhere, and the hype around Niantic’s new mobile take on an age-old favorite reached epic proportions. At its height towards the end of July, Pokémon GO had 45 million daily active users: the game had gone ...
Game Hype: Lots of Promises, But Consumer Experiences Fall Short
In today’s gaming world, the hype leading up to a launch is no small event. Take for example Pokemon Sun and Pokemon Moon – it’s the middle of the summer of 2016 and Nintendo fans are already digging into product details hoping to be the first to have a sneak peek into the new Pokemon offerings. The media attention is...
Results from Our In-Game Mobile Advertising Survey: Gamers Not Irked
Mobile gaming is more popular than ever, and whether it’s the Pokemon Go phenomenon or the Angry Birds feature film, these games have captured consumer attention and dollars. By 2020, mobile phone gaming penetration in the United States is forecasted to hit 63.7% – an increase of 8% from 2016. Typically, mobile games operate under a freemium model meant to...
Introducing the Softonic Better Life App Challenge
The Mobile World Centre in Barcelona became a focal point for creativity, innovation and passion for apps last night when developers from Europe and as far away as Asia and Latin America came together for the kick-off event of the Softonic Better Life App Challenge. Developers, hackers and techies of all types presented their best ideas to the crowd...