November 30, 2017 30/11/2017

What is Facial Recognition Technology (and Why Should I Care)?

By now you’ve probably at the very least heard of the term “facial recognition” particularly since it’s a heavily touted (and somewhat controversial) feature of Apple’s new iPhone X. But what exactly is this technology, who is already using it and how and, most importantly, how might it impact the lives of everyday people? Let’s take a closer look.  ...
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November 22, 2017 22/11/2017

Failure is a Means, Not an End

We have all experienced failure, both personally and professionally. I believe it’s important not to bemoan the failure – you want to do something about it. That is especially true for companies. Whether the mishap comes from a product launch gone wrong or whether your system is hacked right before an investor meeting, your business is not the first to...
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November 20, 2017 20/11/2017

Top 5 Best Tech Gift Ideas for 2017

With the holidays fast approaching, it’s time once again to start brainstorming gift ideas. Easier said than done? Not necessarily – especially given all the latest tech products to hit the market. These days, there really is something for everyone, with options that cover all budgets and for recipients who range from newbie to tech-savvy and everything in between. If...
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November 14, 2017 14/11/2017

Top 5 Strangest Recent Tech Products to Hit the Market

One of the greatest things about technology is the incredible rate with which new things are being developed. It seems like every week there’s another feature, function or gadget hitting the market and getting everyone excited. Most tech advances are logical in nature, as they’re developed out of a need, but sometimes we are introduced to products that are, well,...
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November 10, 2017 10/11/2017

Looking back at our Month of Courage

No fear at Softonic! October was a month for celebrating one of our core values, Courage (with a capital C!), and we did it in a big way. First, we put together a group of some of our most courageous team members for a fun photo shoot. Here’s some of our HR Team looking the part:     Speaking of...
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November 7, 2017 07/11/2017

Here’s How Big Data is Having an Impact on Our Everyday Lives

Big Data has become a highly effective tool for businesses around the world and across just about every industry. Companies are using available data to analyze their performance, gain deeper insight into their customers’ needs and preferences, identify and address inefficiencies and ultimately improve their bottom lines. But Big Data is much more than just a tool for corporations. Let’s...
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November 2, 2017 02/11/2017

Never Stop Taking Calculated Risks

In the fall of 2014, my wife, kids and I held a family discussion on the question of whether we ready to leave California and move to Barcelona, Spain. This was a huge decision we needed to make before I accepted my current role as CEO of Softonic.   Sitting on the warm, sunny beaches of California, the move looked...
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