In the not-so-distant past, mobile apps were something only large corporations could afford to have. Today, companies of every size and industry are jumping on the bandwagon, utilizing mobile app technology to do everything from improving customer engagement to delivering on-demand service and support and so much more. The possibilities are virtually endless. Let’s take a look at a few specific ways businesses are using mobile applications to achieve their growth goals.
The average person in the US spends more than two hours a day on their mobile phone. This fact can be great for business, because it provides the unique opportunity to engage regularly with customers. When you have a mobile presence, you’ll essentially become a part of your clientele’s daily life. Every time they unlock their phone, your brand will be in front of their eyes. This is far more effective than any other type of marketing out there, and with the cost of app development going down, also offers a much greater return on investment.
Mobile apps provide businesses with a great deal of valuable information about their customers. For instance, you can determine the demographics and geographical location of your app users. More importantly, you can gather data about how your customers interact with your brand, products or services. With this information in hand, you can develop much more personalized and therefore effective marketing campaigns that will garner better results.
Many businesses offer loyalty programs to keep their customers coming back again and again. Mobile apps make managing such a program even easier. In addition to tracking rewards, you can leverage mobile technology to launch area-sensitive push messages. For instance, when a customer is in close proximity of your store, the app can automatically trigger a notification inviting them in to take advantage of a special offer.
The more engaged your customers are, the more likely they’ll be to stick around and remain loyal. A mobile app enables businesses to interact and stay in constant contact with their clientele, thereby keeping their brand top-of-mind. Mobile apps also make it easy and convenient for your customers to get in touch, whether it’s to inquire about a product, check on a shipment or get support for a problem they’re experiencing. This type of at-your-fingertips service can go a long way toward keeping your audience plugged in and engaged with your brand.
For businesses that are in highly saturated industries, having a mobile app can provide a leg up on the competition and help differentiate one company over all the others. If your competitors don’t yet offer a mobile app, you can take advantage by being the first one out of the gate. If they do have mobile apps, working on developing one that offers improved features or better functionality can also help you stand out amongst the others.
These days, having a functional website is only just the tip of the iceberg for businesses. Complementing a great web presence with a mobile app can make it easier and more cost-effective to attract and retain customers – something that’s essential to achieving long-term, sustainable growth.
What do you think? Do you use mobile apps for the brands with which you do business? Has it been a positive experience? We’d love to hear your thoughts. Please share in the comments section below!
I agree with the text, but I think we are missing the first, most important step: yes, an app can generate engagement, can build loyalty… but does our customer need it? Or: do we know what value are we providing him with our app? Some big companies launched apps for the hell of it, and they turned to be massive failures…