tech_times_image_5_ways July 12, 2017 12/07/2017

5 Ways Predictive Analytics is Impacting Business

The rise of Big Data has resulted in an increased emphasis on analytics. The ability to sift through mountains of information, extract what’s of value and turn that material into actionable insights has fundamentally changed the way businesses operate. This is particularly the case with predictive analytics, which enables business leaders to more accurately forecast what will happen next and...
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secure_site July 5, 2017 05/07/2017 Recognized by Google as a Top Secure Site

Google has published its annual Transparency Report, which tracks the HTTPS status of the world’s top 100 third-party websites, and we are proud to announce that Softonic is part of this list. We take data protection and privacy of our users very seriously and we are committed to offering a secure and safe browsing experience for everyone who visits...
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automation_workplace June 26, 2017 26/06/2017

Intelligent Automation in the Workplace

Picture this. You’re sitting in a restaurant with a friend, waiting for your food to be delivered; only when it arrives, it’s not being carried by a human waiter. It’s being flown to your table by an autonomous drone. No, this isn’t a scene out of a futuristic sci-fi flick. It’s something that’s really happening in some restaurants, and it’s...
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chatbot June 21, 2017 21/06/2017

Are Chatbots Here to Stay?

Surf anywhere online and you’re sure to see a headline or two about chatbots. These artificial intelligence systems were once predicted to completely revolutionize the way brands interact with consumers and vice versa, with bots poised to take over everything from basic customer service to complex IT troubleshooting. The proposed growth, however, has been much slower than anticipated. Does that...
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mobile_payments June 13, 2017 13/06/2017

Are Mobile Payments Here to Stay?

While it initially got off to a slow start, the mobile payment market is now growing at a dizzying pace. In 2016 alone, U.S. consumers bought $47.6 billion of physical goods via remote mobile payments. Across Europe, mobile payment use increased 200% from 18% in 2015 to 54% in 2016. Furthermore, in the U.S., mobile wallets are expected to surpass...
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tech_trends_consumer_behavior June 6, 2017 06/06/2017

4 Technology Trends that are Shaping Consumer Behavior

Technology is fundamentally transforming the way humans live their everyday lives. This includes how people interact with the brands with which they do business, as well as how those brands cater to the needs and desires of their customers. Specifically, there have been a number of different advances in technology that are slowly but surely changing the way consumers behave,...
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alexa_google_home May 22, 2017 22/05/2017

How Alexa and Google Home Will Transform the Way We Shop and Live

While they can’t seem to agree on a final number, experts are predicting that anywhere from 24 to 50 million units of Amazon Echo and Google Home smart speakers will be sold by the end of 2017. That’s a pretty impressive growth rate, particularly for products that haven’t been on the market for that long. The reality is, people everywhere...
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blog_softonic_post-2 May 22, 2017 22/05/2017

A New Brand for Softonic

A few months back we told you how we were celebrating a new era at Softonic by inaugurating our new physical space here in Barcelona. Well, that was just the tip of the iceberg. Our new office is just one incarnation of what is somewhat of a reinvention of Softonic and our culture. We’re resetting a lot of things, from...
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Facebook_VR May 16, 2017 16/05/2017

What Does Facebook’s Venture into AR & VR Mean for the Industry

Facebook has officially doubled down on their belief that virtual reality (VR) is going to become the next big thing. During its recent F8 developer conference, the social media giant began to venture even further into the concept of augmented reality (AR) with its announcement that many of the applications used daily by billions will be getting new AR capabilities...
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