September 10, 2020 10/09/2020

Introducing Rev·Amp: Softonic’s Solution for Publishers

Summer’s over and we’re back to announce some exciting news. You already know Softonic as the world’s largest app and software discovery platform, but today we are ready to show you a completely different side of what we do. For over 20 years, Softonic has perfected the monetization of our own sites, and are proud to announce that we are...
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June 19, 2018 19/06/2018

Blurring lines of digital and physical innovation

As someone with a lot of experience developing digital products, I always felt there was an unnecessary rift between the processes of digital and physical innovation. It is easy to believe there is not a lot of crossovers when you think about each in isolation. There is always been more overlap between digital and physical innovation than most people think,...
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November 2, 2017 02/11/2017

Never Stop Taking Calculated Risks

In the fall of 2014, my wife, kids and I held a family discussion on the question of whether we ready to leave California and move to Barcelona, Spain. This was a huge decision we needed to make before I accepted my current role as CEO of Softonic.   Sitting on the warm, sunny beaches of California, the move looked...
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March 3, 2017 03/03/2017

Four Tips for Keeping your App Users in Love

I was recently at the Dublin Tech Summit, where I had the honor of serving on a panel focused on how to retain users on apps after the install — a challenge that plagues mobile developers large and small. I joined a group of some of the mobile ecosystem’s best and brightest: Patrick Leddy, CEO of Pulsate;...
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September 21, 2016 21/09/2016

Game Hype: Lots of Promises, But Consumer Experiences Fall Short

In today’s gaming world, the hype leading up to a launch is no small event. Take for example Pokemon Sun and Pokemon Moon – it’s the middle of the summer of 2016 and Nintendo fans are already digging into product details hoping to be the first to have a sneak peek into the new Pokemon offerings. The media attention is...
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September 21, 2016 21/09/2016

Results from Our In-Game Mobile Advertising Survey: Gamers Not Irked

Mobile gaming is more popular than ever, and whether it’s the Pokemon Go phenomenon or the Angry Birds feature film, these games have captured consumer attention and dollars.  By 2020, mobile phone gaming penetration in the United States is forecasted to hit 63.7% – an increase of 8% from 2016. Typically, mobile games operate under a freemium model meant to...
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