September 21, 2016 21/09/2016

Pokémon GO: Changing our lives, for better or worse

It was a summer of gaming hits and the biggest hit by far was Pokémon GO. The game went gangbusters on mobile devices everywhere, and the hype around Niantic’s new mobile take on an age-old favorite reached epic proportions. At its height towards the end of July, Pokémon GO had 45 million daily active users: the game had gone ...
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September 21, 2016 21/09/2016

Game Hype: Lots of Promises, But Consumer Experiences Fall Short

In today’s gaming world, the hype leading up to a launch is no small event. Take for example Pokemon Sun and Pokemon Moon – it’s the middle of the summer of 2016 and Nintendo fans are already digging into product details hoping to be the first to have a sneak peek into the new Pokemon offerings. The media attention is...
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September 21, 2016 21/09/2016

Results from Our In-Game Mobile Advertising Survey: Gamers Not Irked

Mobile gaming is more popular than ever, and whether it’s the Pokemon Go phenomenon or the Angry Birds feature film, these games have captured consumer attention and dollars.  By 2020, mobile phone gaming penetration in the United States is forecasted to hit 63.7% – an increase of 8% from 2016. Typically, mobile games operate under a freemium model meant to...
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February 22, 2015 22/02/2015

What we’ve learned about mobile gamers

2015 has been a huge year for mobile games. New titles are churned out at an alarming rate but how well do we really know the people that are downloading and playing them? We set out to find out more about the gamers that love and play their favorite games on the go, and some of our findings really surprised...
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