June 21, 2017 21/06/2017

Are Chatbots Here to Stay?

Surf anywhere online and you’re sure to see a headline or two about chatbots. These artificial intelligence systems were once predicted to completely revolutionize the way brands interact with consumers and vice versa, with bots poised to take over everything from basic customer service to complex IT troubleshooting. The proposed growth, however, has been much slower than anticipated. Does that...
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June 13, 2017 13/06/2017

Are Mobile Payments Here to Stay?

While it initially got off to a slow start, the mobile payment market is now growing at a dizzying pace. In 2016 alone, U.S. consumers bought $47.6 billion of physical goods via remote mobile payments. Across Europe, mobile payment use increased 200% from 18% in 2015 to 54% in 2016. Furthermore, in the U.S., mobile wallets are expected to surpass...
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June 6, 2017 06/06/2017

4 Technology Trends that are Shaping Consumer Behavior

Technology is fundamentally transforming the way humans live their everyday lives. This includes how people interact with the brands with which they do business, as well as how those brands cater to the needs and desires of their customers. Specifically, there have been a number of different advances in technology that are slowly but surely changing the way consumers behave,...
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May 22, 2017 22/05/2017

How Alexa and Google Home Will Transform the Way We Shop and Live

While they can’t seem to agree on a final number, experts are predicting that anywhere from 24 to 50 million units of Amazon Echo and Google Home smart speakers will be sold by the end of 2017. That’s a pretty impressive growth rate, particularly for products that haven’t been on the market for that long. The reality is, people everywhere...
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May 16, 2017 16/05/2017

What Does Facebook’s Venture into AR & VR Mean for the Industry

Facebook has officially doubled down on their belief that virtual reality (VR) is going to become the next big thing. During its recent F8 developer conference, the social media giant began to venture even further into the concept of augmented reality (AR) with its announcement that many of the applications used daily by billions will be getting new AR capabilities...
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May 11, 2017 11/05/2017

Softonic Tech Times: What’s Next for Social Media?

Technology, as we know it, is almost like a living, breathing thing. It’s fluid and ever-changing. As such, it’s logical to expect that the tech arenas of today – particularly social media – will also continue to evolve. Thanks to things like smartphones and wearables, our social networks have become a part of who we are as a society, but...
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April 28, 2017 28/04/2017

Softonic Tech Times: Why Now is the Best Time in History to Travel

Over the past few decades we have witnessed the world of travel evolve right before our eyes. Not only are we now able to get to and from our destinations faster and more comfortably, but advances in consumer technology has now made travel easier, more convenient and far more personalized than ever before. Thanks to breakthroughs like mobile applications and...
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