The Mobile World Centre in Barcelona became a focal point for creativity, innovation and passion for apps last night when developers from Europe and as far away as Asia and Latin America came together for the kick-off event of the Softonic Better Life App Challenge. Developers, hackers and techies of all types presented their best ideas to the crowd in an “Ideathon” and then came together as teams to turn their visions into apps that will make the world a better place.
The Softonic Better Life App Challenge is a global initiative to support the development of applications that have the potential to make life better in two key thematic areas: “Living a Better Life” and “Living Better Together”.
Softonic’s VP of Product, Gino Micacchi, welcomed the developers and challenged them to think outside of the box in developing apps that can truly have an impact on society and improve the lives of users.
This initiative is important to Softonic because enhancing the lives of our users through technology is one of our core missions as a company. We believe in building bridges between people and technology and apps, powerful tools that are always in our pockets, can be an amazing vehicle for positive change.
The Ideathon is only Part 1 of the Better Life App Challenge. Teams will now start their online incubation period (which we are calling “hack at home”) and once their apps are ready for prime time, our contestants will submit their life-changing solutions to a jury which will decide the best among them. The lucky winners will be honored at a final gala event in Barcelona in December 2016.
Check out more information on the Better Life App Challenge and sign up and get hacking to help us realize our vision of better living through technology.
Stay tuned for more updates coming soon!