September 21, 2016 21/09/2016

Results from Our In-Game Mobile Advertising Survey: Gamers Not Irked

Mobile gaming is more popular than ever, and whether it’s the Pokemon Go phenomenon or the Angry Birds feature film, these games have captured consumer attention and dollars.  By 2020, mobile phone gaming penetration in the United States is forecasted to hit 63.7% – an increase of 8% from 2016. Typically, mobile games operate under a freemium model meant to...
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February 22, 2015 22/02/2015

What we’ve learned about mobile gamers

2015 has been a huge year for mobile games. New titles are churned out at an alarming rate but how well do we really know the people that are downloading and playing them? We set out to find out more about the gamers that love and play their favorite games on the go, and some of our findings really surprised...
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