SOFTONIC COOKIES POLICY
When this policy applies?
We have created this Cookies Policy to provide you with clear and explicit information about cookies and other technologies that we and our trusted partners use on the website and your choices when it comes to these technologies.
What are cookies and what other technologies are you used?
Cookies are text files of a small size, often encrypted, that a website stores on a computer or other devices when accessing the website. Cookies may store or allow us and/or third parties to access certain non-identifiable and anonymous information about you. When you revisit the site cookies may be read to set the preferences and browser settings for you. Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your computer when you have gone offline, while session cookies are deleted as soon as you close your web browser. To find out more about cookies, including how to see what cookies have been set and how to block and delete cookies, please visit http://www.aboutcookies.org/.
Pixels : A pixel is code that placed on the website. It helps to track conversions from ads, optimize ads based on collected data, build targeted audiences for future ads, and remarket on pixels’ third party (such as third party sites and social media) to qualified leads—users who have already taken some kind of action on the website- learn more about pixels here
Tags : Ad Tags are the HTML code a browser uses to fetch an advertisement from an Ad Server – it is a redirect to content rather than content itself. Learn more about tags here
What types of cookies does Softonic uses and what for?
Technical and UI Customization cookies to store your preferences across web pages (e.g. language) and not linked to other persistent identifiers. These cookies are always active as are strictly necessary for you to have an adequate experience on the website. Technical cookies are used to provide certain functionalities such as keeping track of your input when filling online forms, keeping track of the items the user has selected by clicking on a button, securing the service, storing technical data needed to play back video or audio content, integrating social plug-in modules and to authenticate you upon log on to pages that requires identification / authentication. These cookies are always active as are strictly necessary to provide you with what you would expect as an acceptable service behaviour of any website.
Analytics cookies (such as our own and those of Google, ComScore or Hotjar). These cookies are used to analyse the visits made, places, behaviour and times of website navigation. The cookie information is transmitted to and stored directly by the analytical providers on their servers. These cookies are used anonymously, in aggregate form, to prepare website trend reports and analyse traffic to finally enhance your experience.
- Hotjar is a service provided by Hotjar Ltd a company located in Malta (EU). It helps us to understand how you use and interact our website by visually representing their clicks, taps and scrolling behaviour. We use the service to help understand and interpret user behaviour anonymously, without personally identifying individual users. Find more information here .
- Datadog is a service provided by Datadog, Inc, a company located in Delaware (U.S). Datadog service provides us with a visualisation on how the users interact with our websites in an aggregated and/or anonymised way with the aim of identifying errors, enhance the service and better monetise our websites. Find more information here.
To serve you interest-based ads, we use information such as your interactions with Softonic sites, content, or services. We do not use personally identifiable information such as name or e-mail to serve interest-based ads. In serving you interest-based ads we only keep information collected for as long as required to provide our advertising services.
Softonic offers you choices about receiving interest-based ads from us. You can choose not to receive interest-based ads from Softonic. You will still see ads, but they will not be based on your interests. Please visit our Cookies Preference page to learn how to set your preferences.
Our website further uses other advertising IDs (such as the ones from Criteo and Facebook pixels, and Liveramp for US and India Softonic’s websites). These enable us to show our advertisements to visitors who are interested in our products on partner websites and apps. Re-targeting technologies use your cookies or advertising IDs and display advertisements based on your past browsing behaviour. In particular, Facebook Pixel is placed by Facebook; It is a third-party advertising type of cookie that enables Softonic to measure, optimize and build audiences for advertising campaigns served on Facebook. It enables Softonic to see how our users move between devices when accessing the Softonic web site and Facebook, to ensure that Softonic’s Facebook advertising is seen by our users most likely to be interested in such advertising by analysing which content a user has viewed and interacted with on the Softonic web site. Specifically, when you visit a download page or download any software, we share with Facebook the program name visited or downloaded, so based on your behaviour, Facebook will display related ads when visiting Facebook.
Liveramp Pixel (only applicable for the U.S. and India Softonic’s websites) helps companies to serve online display media on third party websites and apps based on previous activity, while keeping your data anonymous and secure. Liveramp does not place “tracking” cookies that correlate activity across websites; instead, Liveramp place anonymized demographic and interest data into cookies. Cross-site web-browsing activities are neither tracked nor stored by Liveramp.
To learn more about how Liveramp collect and use information for online advertising, please go here.
For further information about the Facebook Pixel please go here .
To read more about the Criteo pixel please go here.
Please go to youronlinechoices.com to learn more about behavioural advertising and to know the steps you can take to protect your privacy on the internet
Who am I sharing my data with and who is the data “controller”?
A data controller is the entity that you provide data with and decides on the purpose of the data, provided your prior consent or other legal basis:
Corporate name: Softonic International, S.A.
Address: MediaTIC building, Calle Roc Boronat, 117, 6th floor, 08018 Barcelona, Spain
Phone number: +34 936 012 700
Email address: firstname.lastname@example.org
Data Protection Officer direct contact: email@example.com
Please refer to our partner’s web sites to obtain information of our trusted partners that may install cookies and other technologies.
Please do not hesitate to reach us by any of the means above for any question about data protection and privacy.
What’s the legal basis of the processing?
The legal basis for the processing of your data is your consent and our legitimate interest to analyse the visits made, places, behaviour and times of website navigation purposes (information obtained via Analytics Cookies)
How can I opt-out to the installation of cookies and other technologies?
There are several ways you can opt-out from cookies usage:
- You can opt-out of behavioural advertisement at any time here, via the NAI’s consumer opt-out system or via the DAA’s WebChoices Tool. Softonic recommends to use both systems as some ad partners may participate in one and not the other.
- Furthermore, our analytics partners have implemented their own ways for you to opt-out:
- To opt out of the data processing performed by Google, please go here .
- To opt-out of the data processing performed by Hotjar please go here .
- To opt-out of the data processing performed by Datadog please fo here.
- You can set your browser to refuse or accept cookies, or set the browser so that cookies are automatically deleted once you close your browser, computer or device. You may change your cookies settings in browsers as follows:
- Google Chrome Settings > Privacy > Content Settings > Cookies
- Firefox Preferences > Privacy.
- Internet Explorer under Tools > Internet Options > Privacy > Advanced
- Safari Preferences > Privacy.
Please find more information on how to configure your cookies settings here .
Please note that opting out will not affect the lawfulness of processing based on your consent before withdrawal.
Visit the Spanish National Data Protection Authority website to learn more about your rights. Be informed that you have the right to lodge a complain before the Spanish National Data Protection Authority specially if we have failed to comply with your request to exercise your rights.
Is the data secured?
We and our trusted third parties have adopted adequate technical and organizational measures to avoid alteration, loss or unauthorised access to your data: We select only trusted and certified partners that process your data and we take care that they have taken strict measures too. We and our partners also use encryption protocols to access or transfer your data and anonymize techniques to mitigate the risks in case of a data leak.
How can I know if you change this policy?
We will inform you sufficiently in advance if there are important changes and require your consent if any of those changes impact your privacy rights.
Last version 29 June 2020. © Softonic International, S.A.