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New clients' campaign for vodafone's low cost service provider

In order to help Lowi gain new clients in Spain we combined a high-awareness Display campaign with our CPC exit intent format, which proved to be a very effective balance.
Billboard + Half Page
Branded Article + Homepage Take Over
Banded Content + Homepage Take Over
Exit Intent
Facebook Post
Home Branded Article + Billboard
Twitter Post
In Feed Mobile
Native In Feed Mobile
Native Top Banner Mobile
Newsletter

AS THE 5TH GLOBAL BROWSER, OPERA AIMED TO INCREASE MARKET SHARE

To increase market share we started building Opera’s trust within our community (Awareness and Engagement) combined with a World Wide Performance campaign. Our proposal included editorial and high performing Native Placements.
Top Notification Bar
Branned Article
Top Category
Slide-In

BOOSTING NETFLIX’S UMBRELLA ACADEMY AWARENESS IN ITALY

The Umbrella Academy was a strategic project for Netflix in Italy. We needed not only to achieve massive reach but also needed to build as much awareness as possible.We run a high-awareness Display campaign for desktop and mobile making sure we kept CTR as high as possible.
MPU
BILLBOARD
SKIN

CLIQZ OBJECTIVE IS TO INCREASE THEIR MARKET SHARE IN GERMANY.

We combined a catalogue strategy together with a native campaign. Their focus is to increase the number of active users of their Cliqz browser.
Program Review
Sponsored Search Ad
Exit Intent

GENERATING A NEW SOURCE OF DOWNLOADS FOR YOUMI’S ANDROID APPS

To increase Yomis’s user base in a global scale we developed Catalog Pages in several different languages, applying SEO optimization. With pages creation and optimization more than 30.000 downloads organic downloads were generated per month worldwide.
NATIVE TOP STICKY BANNER
PROGRAM PAGE

PREFERRED WORLDWIDE PARTNER IN THEIR NEW VPN PRODUCT LAUNCH

Content and educational approach around VPNs to drive awareness and engagement to their product. We reached performance KPIs through a brand awareness approach
AD IN BRANDED ARTICLE
BRANDED ARTICLE
FACEBOOK POST
TWITTER POST
IN ARTICLE CARDS
NEWSLETTER

Firefox' Goal Aimed to Increase Worldwide Distribution

Firefox delivery went through our most exclusive partnership placement: the Download Intent. As a result, we generated +3M downloads for Firefox in Q4 2018 helping meet their goal in global user acquisition. Since then, we are Firefox’s Strategic Partner.
Download Intent - Step 1
Download Intent - Step 2

BOOSTING GAS NATURAL AWARENESS IN SPAIN

Gas Natural was promoting Servi Gas control, a new thermostat smart app. Softonic made a branded content campaign for boosting the app inside an appvisor publisher.
BRANDED ARTICLE
HOME PAGE BRANDED ARTICLE

BOOSTING VOLKSWAGEN E-GOLF AWARENESS IN SPAIN

The Volkswagen e-Golf was a new plug car (more than electric) which did brand awareness display campaign in Softonic. Taking advantage of technology audience the new egolf was promoted by content and display advertising. We run a high-awareness Display and content campaign for desktop and mobile making sure we kept CTR and page views as high as possible.
SKIN + BILLBOARD + BRANDED ARTICLE
BRANDED ARTICLE
BRANDED ARTICLE
BRANDED CONTENT ARTICLE
SPONSORED EDITORIAL MODULE
HIGH IMPACT DISPLAY
SKIN + BILLBOARD
MOBILE INTERSTITIAL

BOOSTING HSBC AWARENESS IN MEXICO

HSBC was interested on small medium copanies. Softonic helped HSBC in Mexico through a productivity and business category. We use display and video ad formats in this category in order to get the right client target.
EXIT INTENT
SKIN VIDEO
SKIN + BILLBOARD
VIDEO PRE ROLL
MPU
MPU
LEADERBOARD

MacPaw's goal aimed to increased their annual subscription base model globally.

First we created a complete creation of CleanMyMac program page in order to give the most relevant and uptodate description. Done in our top 5 language pages.This, together with a global 360 campaign including Native and Display placements, we are increasing their downloads and sales for CleanMyMac.
Program Review
Billboard

B2B Lead Generation Targeting Software Developers For Embarcadero.

For Embarcadero we generated B2B leads for their suite of software development tools across the US, Canada, UK and Spain. First we created a SEO Program Review for RAD Studio and published the new page on Softonic for organic visibility. Then, we targeted Native ad placements to generate more new users and meeting the clients CPA goals.
Program Review
Exit Intent

FIGLEAF BOOSTS BRAND AWARENESS AND ACHIEVES SIGNIFICANT INCREASE IN CONVERSIONS WITH SOFTONIC

As the first channel Figleaf their conversion path, Softonic helped direct high-quality visitors to their website and distribute beta version of Figleaf brand new product.
BRANDED ARTICLE

GENERATE BRAND AWARENESS FOR NEW PRODUCT “BIG SMB” FROM ORANGE

To achieve the awareness goal we launched a Branded Content & Display campaign in desktop and mobile. Softonic generated the need for this product within the audience of Productivity and Business categories, which were the core target of the brand.
HIGH IMPACT DISPLAY
BRANDED ARTICLE
BRANDED CONTENT
HIGH IMPACT DISPLAY
HIGH IMPACT DISPLAY

BOOSTING VODAFONE 4G AWARENESS IN SPAIN

Vodafone launched the new high speed internet connection, 4G. Softonic helped 4G by creating content and display advertising. We run a high-awareness Display and content campaign for desktop and mobile making sure we kept CTR and page views as high as possible.
FACEBOOK POST
BILLBOARD + MPU
BRANDED ARTICLE
BRANDED ARTICLE
BRANDED ARTICLE