It’s hard to even remember a time when the internet and mobile weren’t a part of our everyday lives. Businesses across the globe have been capitalizing on digital technology in order to reach more customers, expand their operations and achieve unprecedented growth. On a much smaller scale, technology has dramatically changed how we interact within the workplace. Let’s take a look at a few of the ways tech is improving workplace communication.
If you told someone a few decades ago that co-workers on opposites sides of the world would be able to collaborate in real-time without having to travel, they probably would have laughed you out of the room. Yet, that’s exactly what today’s technology is enabling. With tools like video conferencing, instant messaging and internal social network platforms, employees can connect and work together as if they were in the same room, even when they are thousands of miles apart. This has also made it possible for organizations to tap into a global pool of talent to build world-class teams without borders.
Hiring, Training and Onboarding
Bringing new employees up to speed is another area where technology is making a significantly positive impact on businesses. There’s no longer need for new workers to spend hours in a training room since they can receive their onboarding via a digital experience. This saves time and cuts costs while also ensuring that new team members are ready to be productive faster. In fact, thanks to digital technology, even the hiring process can be handled virtually.
Enhanced Customer Experience
Modern businesses aren’t just looking for ways to use technology as a tool to hire and engage employees. They’re also leveraging digital tech to better serve their customers. Today’s consumers are looking for convenience and immediacy, and forward-thinking companies are leveraging a variety of tools to meet those demands in newer and better ways. For instance, chatbots can now be used to deliver round-the-clock, real-time customer support via artificial intelligence.
Other companies are taking advantage of tools like live video feeds in order to educate and engage with customers on a more personal level. A few examples of this include how-to videos and live customer support to troubleshoot products or services via video streaming. And, of course, we can’t forget the power of social media as an effective tool for customer communication. Platforms like Facebook and Instagram have become a staple for generating and converting leads as well as delivering timely support.
Brands are also now able to offer much greater variety in terms of when, where and how customers can engage with them. For instance, some may prefer text messages while others like the option of live chat or email. Providing a broader range of communication options improves the overall experience for customers from all walks of life, enabling them to interact with businesses in the ways that they prefer.
With digitized communication, companies now have a tremendous opportunity to better connect with their employees and customers. As technology continues to evolve and improve, there will undoubtedly be even more digital avenues to pursue that will streamline internal communication and further enhance the customer experience.